You’ve probably noticed some changes in our branding this week – or even seen it in the news! To put your minds at rest… Yes, we’ve rebranded.
What does it mean?
In essence, very little. When Lt.Gen. Robert Baden-Powell, 1st Baron Baden-Powell (Or, B-P for short) first started Scouting in 1907, his aim was simple, to prepare Young People to become good citizens in the modern and ever-changing world in which he lived, through the use of adventure and activities designed to promote Skills for Life. This message has never been more relevant, and the latest changes in our brand are designed to reflect that.
Then, why change?
We’re putting a renewed emphasis on the #SkillsForLife that Scouting has always offered, and will continue to offer, as well as adapting our logo and fonts to suit the modern world. Our old logo (called “the swoosh“) was designed 17 years ago, at a time when designing a logo to look usable on print, on phones, and on computer screens wasn’t even considered (as a result, it didn’t). Our new logo is stripped back to the arrowhead “fleur-de-lis” that B-P originally intended for Scouts to use, with a modern twist. Our new font is easier to read for people of all abilities, which is perfect for our #Scouting4All initiative, ensuring that Scouting is accessible to everyone. Something we’re proud of.
How will it affect my child?
Our brand change won’t change how we run, or what we do. Your child’s experience of Scouting will remain the same adventurous, skill-building, experience of a lifetime that it always has been. We’ve just updated some resources we’ll be using. It’s that simple!
– James (Group Webmaster).
As Scouts, we believe in preparing young people with skills for life. We encourage our young people to do more, learn more and be more.
Each week, we give over 460,000 young people the opportunity to enjoy fun and adventure while developing the skills they need to succeed, now and in the future. We’re talking about teamwork, leadership and resilience – skills that have helped Scouts become everything from teachers and social workers to astronauts and Olympians.
We believe in bringing people together. We celebrate diversity and stand against intolerance, always. We’re part of a worldwide movement, creating stronger communities and inspiring positive futures.
By 2023 we will have prepared more young people with skills for life, supported by amazing leaders delivering an inspiring programme. We will be growing, more inclusive, shaped by young people and making a bigger impact in our communities.
We are proud to say we are a values-based movement. Our Scout values of integrity, respect, care, belief and
cooperation guide everything we do.
– The Scout Association